Location: Marbella, Spain (with cross-location responsibilities)

Your role

• You will take ownership of Buchinger Wilhelmi’s digital growth across markets and channels.
• This is not a channel-only role. You will work across the full funnel — from acquisition to conversion — and help shape how guests discover, understand and choose Buchinger.
• You combine analytical thinking with strong commercial judgement, and you are comfortable moving between strategy and hands-on execution.

Your responsibilities

• Own and scale performance marketing across key channels (Google, Meta and others)
• Take responsibility for the full digital funnel — from first interaction to booking
• Lead website performance optimisation (CRO), including landing pages, testing and booking flow improvements
• Own tracking, attribution and reporting infrastructure to enable clear, data-driven decisions
• Manage and optimise media budget with clear ROI and efficiency targets
• Drive a structured experimentation roadmap across channels, creatives and user journeys
• Identify and test new growth opportunities (e.g. new platforms, partnerships, audiences)
• Translate our brand positioning into clear, effective and credible acquisition messaging
• Work closely with internal teams (clinics, medical, CRM, content) to align growth initiatives with business priorities
• Manage and challenge external agencies where relevant